Our names are Mel and Ghada, and we are the Co-Founders and Directors of Pantry to Plate Co, a start-up we’d been dreaming about for years until last year finally biting the bullet and putting ourselves on the line to live our dream.
Besties since high school (over 20 years), we are self-declared foodie status, and like to think we are pretty great cooks. Although we are in no way professionally trained, we’ve honed our cooking skills learning and trying new recipes both at home and through global travel, with many tests, successes and failures using our family and friends as test subjects.
We, like so many Australians, seek out and are prepared to pay premiums for quality meats and fresh quality produce, searching for whole-foods, organic and unadulterated product where-ever we can. But one thing we find consistently impossible to find are simply pure un-adulterated dried herbs and spices, the unequivocal staples to every meal.
As you might be aware, dried herbs and spices have such a rich, tumultuous and illustrious history, and yet somehow sadly in the present consumer driven world of today, they have become cheap and nasty commodities. Producers, manufacturers and suppliers have forgotten to respect the product and now treat them like mere add-on's in the kitchen. So many of the products sold in supermarkets are so "watered down" that they have all but lost their integrity and consumers are fooled into what real spices and dried herbs should taste like.
We searched the obvious supermarkets and whole food stores, we searched importers, distributors and online stores and though there is no doubt that there is a huge offering of mixed organic spice and herb blends , we found no-one offered the staple A to Z in its purest form, conveniently packaged with the home cook in mind.
So this is how Pantry to Plate Co. was born. Our extensive experience as heads of Marketing and heads of Product/Project Development gave us the building blocks to start Pantry to Plate Co. Our very own company focused on bringing respect, quality and value back to the very ingredients that brings all food together – pure dried herbs, spices and blends.